Artificial Intelligence

As artificial intelligence (AI) search platforms like ChatGPT, Gemini, Perplexity, and others continue to shape the way people find answers online, business owners and marketers face a new challenge: how do you know if your brand is showing up in these tools? Traditional SEO tools are great for tracking Google rankings, keyword impressions, and backlinks, but they don’t always show how your website is performing in AI-powered search engines. If you want to stay ahead of the curve, it’s time to understand how to track visibility on these emerging platforms. This guide breaks down the best tools, tactics, and techniques for monitoring your SEO presence in AI search environments and explains why this matters more than ever in today’s evolving search landscape. Why Tracking AI Search Visibility Matters When someone asks ChatGPT or Perplexity “Who are the top HVAC contractors in Orlando?” or “What is the best dental clinic near me?”, these platforms generate answers using information pulled from across the web. Unlike Google, where users choose from a list of links, AI search tools deliver one synthesized response, which means fewer opportunities for brands to appear. If your business isn’t mentioned or referenced in those responses, you’re missing out on visibility, leads, and brand trust. That’s why tracking where and how your business is mentioned in AI-generated results is now a critical piece of your SEO strategy. What to Look for in AI Visibility Tools AI search is still new, so the tracking tools are evolving. When exploring options, look for tools that: Now, let’s look at some of the top tools available today. 1. Glimpse by Originality.ai Glimpse is one of the first tools built specifically to track brand and content visibility within AI outputs. It scans answers from platforms like ChatGPT, Claude, and Perplexity, identifying whether your content or competitors are being cited. Key features: Glimpse is ideal for agencies and businesses who want to know how often their content shows up in AI-generated answers and where they might be falling behind. 2. AlsoAsked and AnswerThePublic (AI Content Research) While these tools don’t directly track AI visibility, they’re helpful for discovering question-based search queries that AI platforms are likely to be fed. By understanding what real people are asking, you can create more content that aligns with AI prompts. Use these tools to: 3. Perplexity Labs Perplexity.ai has launched features allowing users to track citations and see what sources are being used in responses. If you’re creating content that’s being picked up by Perplexity, it may show up in their citation panel. While there’s no formal dashboard yet, you can manually: 4. Google Search Console + Brand Monitoring Tools Traditional tools like Google Search Console remain valuable. Many AI platforms still use Google Search as part of their index. Monitoring your performance for long-form, question-based queries can show you how well your content is positioned to be referenced by AI. Combine GSC with brand monitoring tools like: These tools can help you spot if your brand is being referenced in public-facing AI outputs or if content you’ve published is being shared on websites AI tools often crawl. 5. ChatGPT Pro + Manual Prompt Testing One of the most direct ways to check visibility is to simply ask the tools yourself. If you have access to GPT-4 (via ChatGPT Pro), Perplexity Pro, or Gemini Advanced, start prompting with phrases like: Look at what responses are generated. Is your business mentioned? Are your competitors showing up instead? You can log responses over time to track progress. 6. SparkToro SparkToro helps uncover how your audience thinks, talks, and searches. While it doesn’t monitor AI search directly, it helps you build the kind of content AI platforms tend to favor: consistent, natural, and widely cited across web and social platforms. Use SparkToro to: How to Increase Your Visibility on AI Search Now that you have the tools, how do you make sure your content appears in AI-generated responses? Here are a few tips: Publish Useful, Authoritative Content AI platforms reward helpful, accurate, and in-depth content. Focus on writing blog posts, service pages, and FAQs that clearly answer real user questions in simple terms. Use Schema Markup and Structured Data Help AI tools understand your site’s content by adding structured data like FAQ schema, article schema, and LocalBusiness schema. This improves your chances of being cited. Increase Mentions on Trusted Sources Get listed and mentioned on other authoritative websites like directories, niche blogs, and news articles. AI platforms often pull from multiple trusted sources. Update Content Regularly Fresh content tends to perform better with AI tools. Keep your service pages and blog content updated to reflect the latest info and best practices. Track Competitors in AI Search Use the tools above to monitor who is getting mentioned in AI results and study their content. What questions are they answering? Where are they being cited? Reverse engineer what works. Final Thoughts: AI Visibility Is the New Frontier of SEO As more users turn to AI platforms for answers, businesses that show up in those tools first will have a major advantage. While traditional search is still important, AI search is growing fast, and being visible in these tools could soon be as valuable as ranking on Google. This isn’t about replacing your current SEO strategy, but about expanding it. With the right tools and approach, you can ensure your business is part of the future of search. Need Help Getting Found on ChatGPT, Gemini, or Perplexity? At Next Level Marketing Agency, we help businesses in Central Florida and beyond optimize their content to get discovered across both traditional search engines and AI platforms. Whether you need visibility in Google or want to appear in AI-powered answers, we’ve got you covered.